Brainwrap's blog

Private Eyes Are Watching You...

Private Eyes Are Watching You...

If you know anyone living in Pennsylvania--or if you just happen to follow such things--you probably heard something about the Great Lower Merion School District WebCam Scandal of 2010®, otherwise known as WebCamGate

For those who haven't heard about this incident, the nutshell version is that a school district in Pennsylvania has, for the past few years, participated in a "one-to-one" laptop computer educational program throughout their high schools. Every high school student throughout the district is given a laptop to either replace or enhance the traditional textbook curriculum, giving them the ability to do homework, write essays, do online research and so forth while also learning more about the use of technology in the classroom. These sorts of programs are becoming more and more common throughout the country as schools try to tear down the "digital divide" between wealthier and less-fortunate students, giving everyone equal access to the tremendous amount of information and power of the web.

What's the difference between a .COM, .NET and .ORG domain name?

What's the difference between a .COM, .NET and .ORG domain name?

Each of these is what's called a Top Level Domain, or TLD. Domains ending with .COM are generally intended to be used for commercial businesses, which is why they're the most commonly seen domains in the United States. Domains ending with .NET are usually intended for networking services and internet service providers such as Comcast or AT&T's residential email addresses. For instance, an AT&T employee who also used AT&T for their home service would use name@att.com for their business email, but name@att.net for their residential address. .ORG domains are usually intended for non-profit organizations.

However, there's nothing legally preventing anyone from using a .ORG domain for a for-profit business, or a .NET domain for a nonprofit group. Many companies snap up all three variants in order to help protect their branding.

Now, there are other TLD's which are restricted to certain entities. For example, .GOV can only be used by divisions of the federal, state or local government (Whitehouse.gov or Michigan.gov, for instance). .EDU is restricted to public universities and other educational institutes, and .MIL is restricted to divisions of the U.S. military.

However, in addition to the "big three" (.COM, .NET and .ORG), there are several other TLDs which are available for just about anyone to use, including .BIZ, .INFO. .US and .TV, as well as a whole host of other, more exotic international TLDs which are rarely used in the United States (and which tend to cost considerably more).

 

Email Newsletters

Email Newsletters

Why would I want to add a mailing list/newsletter?

Focus on your customers: Well, first of all, let’s call it what it really is: Targeted email marketing. Unlike spam, which is sent in carpet-bomb fashion to millions of people whether they want to receive it or not (and usually offering spurious products or services that the recipient has little or no desire to purchase), targeted email newsletters are sent only to existing clients or others who have expressed an interest in receiving occasional information from the sender.

Welcome to Brainwrap 2.0!

Welcome to Brainwrap 2.0!

Brainwrap Web Design has been in business for over 10 years, but in many ways this is like starting my own website all over again. The general content is pretty much the same, but everything under the hood (coding language, server configuration, site features and so forth) has been completely overhauled. Hopefully I won't have to do this again for another 10 years--this one has been a major project...

The most obvious changes, aside from the cosmetic tweaks, are the addition of a bevy of so-called "Web 2.0" features such as this blog, social media links (Twitter, Facebook, etc), and the RSS feed.

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