Brainwrap's blog

Happy Birthday to Us! Brainwrap turns 15 years old today!

By website development standards, that makes Brainwrap an Old Man in the industry. Charles ran Brainwrap with an old college friend for the first year, after which his co-founding partner decided to move on to a more stable corporate position elsewhere.

He ran the company by himself for another 13 years, until his wife Elisabeth (with 20+ years of corporate IT experience herself) started working with him.

Announcing our Second BrainwrAPP!!

Announcing our Second BrainwrAPP!!

Brainwrap is proud to announce immediate availability of our second official Mobile App using the BrainwrAPPS® development platform.

Long-term website client Doetsch Environmental Services, Inc. hired Brainwrap to develop a mobile App to resolve a tricky, (very much) industry-specific problem. As a result, the new Sewer Debris Calculator App is now available on both the iOS (iPhone) and Android OS platforms!

iPhone Apps and the Kindness of Strangers

iPhone Apps and the Kindness of Strangers

Note: I'm very well aware that this story might make me seem unprofessional; if so, so be it. It's such a great story about the better angels of human nature that I have to tell it anyway.

In the 14 years that Brainwrap has been around, I've never had a business experience as flat-out surreal as the one that happened earlier this afternoon.

Spam, Spam, Spam, Spam...

Spam, Spam, Spam, Spam...

From Wikipedia: "Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, television advertising and file sharing network spam."

It's everywhere, and seemingly impossible to avoid. Over 95% of all email is now spam of one sort or another, with over 100 billion spam messages being sent worldwide every day. The average email account receives over 400 of these irritating (and sometimes dangerous) messages per day. Just about every method has been tried to stop (or at least slow down) the onslaught, and yet it persists.

However, there are some simple things that can be done to keep your own inbox relatively spam-free. There are three points at which you can stop spam: The first, of course, is to prevent the spammers from getting ahold of your email address in the first place. Doing things like removing your email address from your website (or using phoenetics and spaces to spell it out, like "cgaba (at) brainwrap (dot) com") can help a little bit with this, but have the downside of making it more difficult for your customers to actually get ahold of you, so I'm not sure how useful that is.

Back Up, back up, back up!!!

Back Up, back up, back up!!!

I’ve been in business for over 10 years now, and in that time I’ve learned many lessons about this business—and about running a business in general. One of the most important ones, especially these days, is also one of the first: BACK UP YOUR DATA.

Unfortunately, last month I made a mistake that I don’t think I’ve done in years: I performed a significant update on a clients’ site without making sure to back up their data first.

Fortunately, it turned out that I did have a backup of the data in question—from over a year earlier. Thankfully, in this particular case, nothing had changed with that data over the course of the year, so I was able to restore it to the original state for the client seamlessly. Unfortunately, I lost almost a week’s worth of working time hunting down the solution.

I confess this incident to make two points: First, that even those of us “in the business” sometimes forget to back up our data—with potentially devastating results. Secondly, in case you haven’t gotten the point yet: BACK UP YOUR DATA.

There are any number of methods for this—external hard drives, USB thumbdrives, DVDs, or even online storage services. There’s also a bevy of software solutions which can streamline and automate this process for you, regardless of which operating system or platform you’re using.

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